In the golden autumn of October, brimming with enthusiasm and anticipation, we set off for Tangerang City, Banten Province, Indonesia, to participate in the 2025 Indonesia Beauty, Hairdressing and Packaging Expo held at the ICE Indonesia Convention and Exhibition Center. The three-day exhibition passed in the blink of an eye, but the shock, reflection and gains left behind were incredibly abundant. As a supplier dedicated to providing outstanding packaging solutions for global beauty brands, we would like to share some of our genuine thoughts from this trip.

1. Market Demand Surpasses Expectations, Indonesian Beauty Market Booms

The beauty market in Indonesia and throughout Southeast Asia is demonstrating remarkable vitality and immense growth potential. We have observed that local brands are springing up like mushrooms after rain, demanding higher standards for packaging uniqueness, environmental friendliness, and brand narrative. This convinces us that delving into this market is not only a business opportunity but also a crucial step in grasping the future pulse of the beauty industry.

2. We are not just about packaging; we are co-creators of brands.

We have had in-depth conversations with countless new and old friends:

There were startups seeking advice on how to establish brand recognition quickly in a highly competitive market through a unique packaging bottle.

What made us particularly delighted was that many visiting brand merchants, buyers, and designers showed great interest in our customized solutions.

Every in-depth conversation has further confirmed our belief: excellent packaging is the first "touch" between a product and its consumers. It conveys quality, tells a story, and ultimately leads to trust and purchase.

The last：

We will continue to focus on innovation design and sustainable packaging, accelerate the implementation of our localized service strategy in the Southeast Asian market, and strive to provide faster response and more market-demand-oriented products. Here, we sincerely thank the exhibition organizers for providing the professional platform, and thank every customer and partner who visited our booth and gave us trust and valuable suggestions. At the same time, we are also proud of the professional performance and hard work of our team.

【Foshan Hengsheng Packaging Co., Ltd.】

——Focus on cosmetic packaging solutions！